Sharpen your thinking.
De-risk your Startup.
Build smarter (and faster).

A digital deck with 56 thought-provoking prompts across 8 categories, designed to help early-stage founders de-risk their ideas, test smarter, and make clearer decisions.

💡 Idea
Explore and refine your core concept

🎯 Problem
Dig into the customer pain point

🧑‍🦱 Customer
Clarify who you’re serving and why

💭 Assumptions
Spot and test your riskiest beliefs

💎 Value
Define what you’re really offering

🧪 Test
Quick experiments to try before committing to build

📣 Message
Sharpen your story and pitch

🐣 Reset
Reframe when feeling stuck or overwhelmed

Multi-platform access

Use it as a view-only Notion page. Duplicate it to your Notion space and make it yours, light or dark mode. Have it as a PDF on your devices. Or simply use it as a click-through HTML page.

Instant download and access. Accessible on Notion, PDF and clickable HTML. Yours to use forever.

Stop guessing. Start knowing.

Building a startup is hard. It’s full of bets, assumptions, and tough decisions.

But most founders fail because they ignore the hard thinking upfront:

🎯 Is this really solving the right problem?
🧑‍🦱 Am I clear on what my customer actually needs?
💭 What risky assumptions am I building everything on?

These cards are the no-BS thinking partner every founder needs, helping you identify blindspots, get sharper, and make more confident decisions. They are guaranteed to get you out when you’re feeling stuck or unsure of your next step.